Company Case Study | Redefining reformulation: Using natural colours as a tool to future proof product design and aid in crisis management

Reformulation can be difficult - parameters like cost requirements, consumer expectations, and regulatory compliance are all critical considerations when redesigning a product. Selecting the right colour within these parameters is especially crucial when reformulating as they are important indicators of flavour, texture, and other organoleptic expectations for the consumer.

In this presentation, we’ll explore the driving forces that require us to reformulate products - including supply chain, consumer demand, a changing regulatory landscape - and provide guidance on how natural colours can be used not just to indicate flavour, but as a tool to future proof your product design and aid in crisis management.

The Fi Europe Conference is free to attend - join us!