Panel Discussion | Clean label vs. nutrient fortification: Are we sacrificing nutrition for marketing?

The food and beverage industry is reshaping product development as consumer demand for “clean label” grows. While consumers look for shorter ingredient lists, recognizable components and natural whole foods, public health agendas are driving innovation in nutrient fortification.

Join experts in food innovation, brand strategy and nutrition marketing as they unpack:

• Consumer perception vs. nutritional reality
• Innovations in fortification that fit clean label standards
• Formulation trade-offs: simplicity vs. functionality
• Regulatory and labelling challenges across markets
• Supply chain considerations for fortification ingredients
• Future outlook: can clean label and fortification coexist?