Company Case Study | Claims, Certificates, Product Attributes – Are Consumers Really Willing to Pay?

Food ingredients companies invest heavily in product development, quality assurance, and regulatory compliance to support claims, certifications, and other product attributes. Yet, these investments often yield only marginal returns, as consumers frequently show limited willingness to pay a premium for them.

Alexander Bilsing and Marie Verdier will share insights from a recent shopper study conducted in Germany and the United States, exploring consumer attitudes and behaviours around product claims and their actual impact on purchasing decisions.

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This session will be recorded on site and will be made available for on-demand viewing from 8th December 2025 till 16th January 2026.