Panel Discussion | Beyond kibble: Recognising and strategically addressing humanisation of pets

The humanisation of pets is reshaping the pet food sector, creating parallels with human food trends. This is driving demand for high-quality proteins and minimally processed functional nutrition for pets.

This panel examines how brands can strategically respond to these shifts through innovation and science-backed solutions while tapping into emerging pet parent demographics. Experts will discuss how technologies like freeze-drying and AI are being employed to unlock product formats that meet demands for sustainable pet food.