Delivering on pet health through ingredients: How human nutrition is rewriting the pet health playbook

Pet food is increasingly seen as a tool for health, not just nutrition. Pet owners are investing in long-term wellbeing, and this is shifting formulation from basic nutrition to targeted health solutions. At the same time, ideas from human nutrition are reshaping expectations in pet care. Concepts such as gut health, healthy ageing and preventive nutrition are moving across categories, bringing new functional ingredients and higher standards into pet formulations.

This session covers three major trends transforming pet food formulation:

1) Gut health, now one of the fastest-growing claims, with prebiotics, probiotics and fibre ingredients expanding beyond digestion into immunity, weight management and behaviour.

2) Healthy ageing, where ingredients like omega-3s, collagen and joint and cognitive actives are supporting mobility and longevity across life stages.

3) Personalised and preventive nutrition, including weight management, skin and coat health, immune support and calming solutions such as L-theanine and ashwagandha.

Bringing together consumer demand, market data and ingredient innovation, the session looks at how pet nutrition is shifting from feeding to actively managing health, and which ingredients are best positioned for growth as the gap between human and pet nutrition continues to narrow.

By viewing this session, the Content Partner may contact you with product and service information. You can unsubscribe or contact the sender anytime. See the Privacy Policy (https://privacy.informa.com/policies/en/) for details.

This session will be recorded on site and will be made available for on-demand viewing from 23 November till 15 January 2027.