Beyond protein: Where FMCG innovation is heading next
Information
As protein claims become increasingly mainstream, FMCG and supplement innovation across food, beverages, supplements and beauty is moving toward broader wellness platforms centred around fibre, gut health, and metabolic wellness.
As consumers increasingly connect digestive health with immunity, energy, satiety, skin health, weight management and blood sugar balance, demand is accelerating for prebiotics, fibre systems and microbiome-supporting ingredients. This is creating new opportunities for FMCG manufacturers, supplement brands, beauty players and ingredient suppliers seeking differentiated innovation platforms.
The session will reveal:
- Which fibre, gut-health and microbiome ingredients are scaling fastest globally
- Which categories and applications are driving the highest innovation activity
- Where ingredient adoption is accelerating across food, beverages, supplements and beauty formulations
- Which claims, ingredient combinations and wellness platforms are emerging as the next growth areas
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This session will be recorded on site and will be made available for on-demand viewing from 23 November till 15 January 2027.
