Pet Food and Nutrition Innovation Tour
Information
Participation on site is open to all visitors on a first-come, first-served basis, with a maximum of 30 participants allowed per tour.
340 million pets. 46% of European households. And an industry that's reinventing itself from the bowl up. Europeans don't just own pets anymore; they parent them. This fundamental shift in the human-animal bond is quietly reshaping one of Europe's most dynamic food markets, with consequences that extend far beyond kibble.
Natural, raw, organic, functional; mobility support, healthy ageing, oral health, weight management. Sound familiar? The codes of human nutrition are being transposed, almost one-to-one, onto pet food shelves. And the market is responding accordingly.
From $39.8 billion in 2025 to $69.9 billion by 2035, the European pet food market is on a steady upward trajectory: a 5.8% CAGR driven not by volume, but by premiumisation and purpose.
Which ingredient innovations are crossing over from human to pet nutrition? Where are the formulation gaps? And what does the European premium pet food consumer actually expect?
Join the tour — and follow the food bowl.
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