Clean eating reframed: From compliance pressure to competitive advantage

Clean eating is moving from a broad consumer value to a basic expectation in food, driven by tighter regulations and rising scrutiny. Clean label now plays two roles: a baseline licence to compete, and a higher-value space for differentiation and trust. As its meaning varies by category, ingredient choice is becoming the key to credibility, shaping reformulation priorities and long-term portfolio value.

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This session will be recorded on site and will be made available for on-demand viewing from 23 November till 15 January 2027.