Living longer, the plant-based way: the next big opportunity for food innovation

Longevity is one of the fastest-growing consumer trends, yet it often centres on costly supplements with limited evidence in humans. Meanwhile, the Planetary Health Diet provides strong evidence that a predominantly plant-based diet benefits both people and the planet. This session, led by the food awareness organisation ProVeg, brings these concepts together.

Albrecht Wolfmeyer will explore what the science says about plant-based foods and healthy ageing, from fibre to bioactive ingredients. We discuss how plant-based innovation can turn this evidence into accessible, affordable products, and what ingredient suppliers and manufacturers need to get right regarding nutrition, claims and taste.