Company Case Study by Cargill | From new eating realities to scalable innovation

Wednesday, November 18, 2026 1:35 PM to 2:05 PM · 30 min. (Europe/Berlin)
Innovation Hub, 41Q22
AI and FoodHealth and WellnessInnovationTech-led Ingredient Innovations and SolutionsMarket Trends & Consumer InsightsWeight Management

Information

Consumer expectations around health and nutrition are changing rapidly. For food manufacturers, the challenge is not simply spotting a trend, but understanding which shifts matter and translating them into products that consumers want and that can be formulated, manufactured and scaled.

Geert Maesmans will show how Cargill connects consumer insight and AI-enabled research with nutrition, sensory science, formulation expertise and customer co-creation to turn emerging signals into practical innovation. Cargill’s GLP-1 consumer research will provide a case study, illustrating how a connected research model can reveal meaningful behavioural change and inform differentiated, scalable solutions that work in the real world.

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This session will be recorded on site and will be made available for on-demand viewing from 23 November till 15 January 2027.

Availability
In PersonRecorded on site
Event Type
Company Case StudyInnovation Hub
Accessibility
Free-to-attend

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