Company Case Study by Simon-Kucher | Creatine, fibre and more: What consumers will pay for – and which players will come out on top

Consumer nutrition trends are evolving rapidly – from GLP-1 and creatine to blood-sugar-friendly, menopause and gut-brain nutrition. But which trends really matter to consumers, and which ones can command a price premium? Based on new consumer research, Simon-Kucher reveals where willingness to pay is highest, which food categories offer the strongest fit, and whether brands or private labels have the stronger right to win. The session separates hype from commercial opportunity – and shows where the next nutrition winners could emerge.

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This session will be recorded on site and will be made available for on-demand viewing from 23 November till 15 January 2027.