The impact of ultra-processing concerns on the plant-based market – and how to respond

The plant-based market has faced various challenges in recent years, and the association with ultra-processing further enhances these concerns because of the link with health issues such as allergies and intolerances. As greater scrutiny is placed on ingredient lists and people look to switch to wholefoods, the industry must look to capitalise on what its strength is, offering nutrient dense products in their original format rather than focusing on replication.

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This session will be recorded on site and will be made available for on-demand viewing from 23 November till 15 January 2027.