Developing Benefit-led Functional Beverages: Successfully formulating functional beverages with wellness botanicals, natural colours & flavours consumers will love.

Beverage consumption is associated with various moments - from living a healthy lifestyle or engaging in social activities to relaxation and mindful rituals. As a result, functional beverage launches are accelerating globally, with a variety of formats all ripe for formulation with wellness botanicals and natural colours. Discover consumer need states and motivations driving this category forward, and how to achieve the best results for your beverage formulation.

In this session, we’ll explore:

• The evolving expectations and need states consumers have for functional beverages.

• Core motivations and wellness drivers shaping functional beverage consumption.

• Key wellness botanicals to meet consumer need states, with the focus on Yerba Mate - clean energy brew for next generation iced teas.

• The role of natural colours in the perception of wellness and functionality in beverages.