Through the KWS Proteomex® Platform, KWS developed pea genetics specifically tailored for dairy alternative applications, addressing key challenges such as off-flavours, colour, and functionality. By integrating plant breeding, genomics, food science and sensory analytics, desirable product attributes are built directly into the raw material. The innovation is now commercially proven through vly's recently launched organic high-protein dairy alternative. Made from locally sourced German peas, this product combines excellent sensory performance with regional sourcing, organic production, and reduced supply chain complexity, demonstrating tangible value from seed to shelf.