Leading the Future of Heat: McCormick’s End-to-End Flavour Advantage

Conducted in English

by Ms. Mia Acuna, Senior Marketing Manager, Specialty Flavours & Ingredients, APAC - McCormick Flavour Solutions

Heat in food is more than just intensity — it’s a layered sensory experience shaped by culture, emotion, and chemistry. This seminar explores how perceptions of spicy are evolving in Thailand and why balance and crave ability matter more than ever. We’ll touch on the science behind how heat is experienced and share fresh ways to think about flavour. A session for anyone looking to better understand —and design — the future of heat.