Functional Treats & Pet Supplements

As a rising number of pet owners identify as pet parents, demand is growing for nutritional products that align more closely with human foods and supplements. This pet humanization trend is driving premiumization across the pet nutrition space.Functional treats are appealing to dog and cat owners who care deeply about their pet’s health and seek a guilt-free way to reward their pets while providing nutritional support. Pet supplements contain active ingredients to support more pronounced areas, such as digestion or joint health. ADM has developed six functional pet product formula to meet consumer desires for pet health and wellness solutions, including: • Calming, supports balanced behavior • Digestion, supports gut health • Longevity, supports well-being of aging dogs • Mobility, supports joint health • Skin, supports healthy skin • Wellness, supports daily well-being Pet brands that focus on quality ingredients and uniquely beneficial product features will have an effective strategy for standing out on a crowded shelf, delivering on pet owner demand and prompting brand loyalty. ADM is a partner of choice with a large portfolio of ingredients and extensive knowledge in formulation that drive innovation.